Organic search engine optimization (organic SEO) refers to the method of improving your rankings in unpaid (or organic) search engine results (SERPS). Organic SEO is not a rocket science, it takes perseverance, dedication, research and hard work. Although organic SEO does not give you instant results, in the long run it is the most effective way to optimize a web site for search engines.
You may be familiar with the basic SEO concepts of search engine optimization and are aware that Search engine optimization is vital to your business growth. The higher your business ranks in search results, the more likely people will visit your website, thus generating leads. SEO is all about making sure search engines surface your site when people search for questions or terms related to your business.
However, when you decide to do SEO on your website follow the best practices to improve the performance of your site. Understanding best SEO practices is essential for maintaining the integrity, online ranking and visibility of your website.
What Type of SEO should I Use?
Broadly speaking there are two types of SEO’s – White Hat SEO and Black Hat SEO. While the former will work best for your website, the latter can get your website blacklisted.
What is Black Hat SEO?
Black Hat SEO is a method where automated software is used to generate fake traffic. Moreover using automated software other tasks are performed such as sign up to forums, blogs, social network sites and spam them. Another Black Hat SEO technique is link farms, where unrelated websites link back and forth between each other, causing a negative user experience. Another method is adding hidden keywords, e.g., adding keywords with white text over white background. This is also called cloaking. Google and other search engines are sophisticated in identifyiing Black Hat SEO techniques. Therefore, black hat SEO is risky and a waste of money.
What are White Hat SEO Methods?
White Hat SEO methods include to name a few:
- Follow the Google Webmaster Guidelines to optimize your website
- Publish quality relevant content that is unique
- Research your keywords and strategically place them in your content
- Provide a positive user experience by writing for a human, not for search engines
- Optimize your links
- Use keyword rich titles
- Use well-structured markup language
- Make your website easy to navigate
- Simple website navigation
Will Organic SEO work for me?
There are numerous factors involved in your search engine ranking and improving your site’s SEO. Each company is unique – what works for one website won’t necessarily work for the other. Unlike paid SEO, organic SEO is not instant.
Why Organic SEO for Your Website?
Organic SEO when properly done can mean success for a businesses. If you need to ask what is SEO? When optimizing your website for organic SEOI, use ethical methods to drive long term results to make a positive impact on your business.
How much does Organic SEO Cost?
When it comes to the price of our SEO services, each client and business is unique, therefore an SEO project will include different work and require different goals and results.