Keyword Strategy for SEO
Have you created a website for your business and are pleased with the way it looks? It’s exactly as you envisioned. However, there is one problem. It does not come up in search engines. This is a typical scenario many website owners come across. Do not panic. The most important factor for SEO is investing time in creating a keyword strategy to bring your website ranking up in search engines and start generating leads. Researching keywords needs hard work and time, however it is not a rocket science.
Step 1 for Keyword Strategy – Identity Your Target Audience
Target audience refers to consumers that are most likely to want your products or services. For example, if your business is selling dog biscuits, you will target dog owners, if you are selling home improvement services, your target audience could be home owners. Finding the right keywords that appeal to your target audience will help you develop a keyword strategy, that will enhance your page rankings in search engine and generate organic traffic.
Step 2 for Keyword Strategy – What is Keyword Research?
Now that you know your target audience you can research keywords for your website. What this means is you need to step into your target audience shoes and think like them. What would a dog owner search for if they were looking for a dog biscuit? Start a search and review the sites that pop up. Make a list of broad topics relevant to your business and search for them. Expand each topic with a list of phrases you think your customers use.
Step 3 for Keyword Strategy – Create a List
Now that you have researched your keywords, it’s time to create a list of keywords and keyword phrases. Research for variations for your keywords.
Step 4 – Create Content Aligned to Keyword Strategy
You have worked hard to research your keywords and now comes the fun part. Create content using your keywords and variations of keywords. Don’t try to stuff keywords by repeating them several times in an attempt to boost your site’s ranking. This could have a negative effect on your rankings. Search engine bots are smart and they can penalize your site and lower your rankings.
Focus on creating useful, informational content that uses keywords appropriately in the content. Strategically place keywords throughout the webpage. This will enable the search engines to index your site for the relevant keywords. Although there is no hard and fast rule, a keyword density of 1.5% or 2% keyword works well. Moreover, you can use keyword variations. Write naturally, not for search engines.
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