What Is SEO / Search Engine Optimization?

SEO  stands for  “search engine optimization.”   SEO is the process of getting your site rank high in the search engines for relevant keywords and phrases.  When you search on a search engine it returns search results that are relevant to your query. It gives you two types: organic and paid.

Organic search is when your website comes up naturally in the search results. Organic search is is determined by search engine algorithms, and can be optimized with SEO practices.

Paid search is a type of digital marketing where search engines such as Google and Bing let advertisers show ads on their search engine results pages (SERPs).

How Does SEO Work?

It all starts with the search engines such as Google, Bing, Yahoo, and more. Search engine have software that crawls a site to gather it’s content and information to build an index. When a user creates a query, the search engine’s algorithm sifts through the index so that they can provide the most relevant information in the search results. The results are dependent on the search engine rankings.  Therefore, if your website ranking is higher than other websites then your website will display higher in the search results.  Search engines connect your business with the relevant keywords.

However, major search engines are constantly updating their algorithms to keep up with technology and user demands. Therefore, it is essential that a business continuously update their SEO strategies.

Our SEO Services

Web Design Fairfax can help you with both organic search and paid search.

  • Page Titles and Descriptions: We make sure your page titles and descriptions are optimized.
  • Optimize your heading tags
  • On page SEO
  • Local SEO
  • Keyword research
  • Verify  content to determine correct keyword density is used
  • Site Map submissions
  • Pay per click campaigns
  • Blog
  • Social Media

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