Grow online with Search Engine Optimization (SEO)
Search Engine Optimization is the most talked topic among website owners. Creating a search engine friendly website is only the first step toward Search Engine Optimization. Before you start optimizing your site, it is very important to understand how search engines work.
How Google and Other Search Engines find a Website?
Search engines find your website through the process called crawling. Google, like other search engines follow links from one web page to another. Search engines consists of a crawler, an index and algorithm. A crawler crawls the site by following the links on your website and indexes your website. Once your site is indexed, Google can show your website in the search results. Google algorithms are a set of rules that Google uses to rank websites in search results. When you search for a service/product on Google, the search engine uses a combination of algorithms and numerous ranking factors to deliver webpages ranked by relevance on its search engine results pages (SERPs).
How to Rank High In Search Engines?
I Want to be Number1 on Google! Does that sound familiar? Every business owner wants the highest google ranking.
Excerpt from Google: “No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google…”
Keyword Research for Search Engine Optimization
Keyword research is the most important factor of search engine optimization. Keywords tell the search engines what your site is about. Keyword research gives you insight into how often certain words and phrases are searched for. Once you have done your keyword research place your keywords strategically on your page. Do not stuff the keywords in the text, only use a small percentage, otherwise search engines will consider it spamming. Also, use variations of the keywords.
On Page for Search Engine Optimization
Meta tags are crucial for on-page SEO. Every page should have a title tag and a description of what users and search engines will understand. Keep your language simple and easy to understand.
ALT Tag for Search Engine Optimization
Write descriptive Alt tags and alt descriptions for the images that appear on your web page. When an image fails to load the alt tag appears. This text is also used by screen readers for visually impaired users. The alt tags will allow search engines to crawl and understand the meaning of your images.
Google business listing
Web Design Fairfax will work with the client to create Google My Business profile listing, and ensure that it is optimized and up-to-date.
Off page Factors
Off page factors can be defined as Social Media and PPC Advertising.
Social Media Optimization
Optimize your social media and improve your brand’s visibility. Write engaging posts and sell your services online.
Pay-per-click, or PPC, is a form of advertising where you to pay a fee to have your website on the search engine result page (SERP).
Search engine optimization is essential. However, to grow your business don’t forget the most important aspect of growing your business that is customer loyalty and referrals.
Contact us today to enhance your online presence and generate customer leads.
Are you ready to optimize your website and improve your website rankings? Call us at 800-657-5432.